Saudi Arabia SSIC Group 731: Advertising

Saudi Standard Industrial Classification (SSIC 2026)
Classification Level: Group | Official Code: 731

Executive Summary & Classification Scope

SSIC code 731 designates Advertising (الإعلان) under the official Saudi Standard Industrial Classification (January 2025 / 2026 Edition, based on UN ISIC Rev. 4) administered by the General Authority for Statistics (GASTAT).

It serves as the mandatory regulatory benchmark for Commercial Registration (CR) with the Ministry of Commerce, MISA foreign investment licensing (allowing up to 100% foreign equity ownership), municipal permits on the Balady portal, and Nitaqat Saudization quota determinations by MHRSD.

Key Classification Facts

Parameter	Official Value
Saudi SSIC Code	`731`
Official Title (EN)	Advertising
Official Title (AR)	الإعلان
Classification Level	Group
Section Category	Section M — Professional, scientific and technical activities
Parent Entity Code	`73` — Advertising and market research
Supervisory Authority	Ministry of Commerce / Standard Sectoral Regulator
Licensing Entity	Balady / Sector Ministry
Standard Custodian	General Authority for Statistics (GASTAT)
Edition / Version	SSIC 2025 / 2026 Edition

Sub-Classes in Group 731 (1)

Code	Title (EN)	Title (AR)	Details
`7310`	Advertising	الإعلان	View Code 7310 →

Official 6-Digit Activity Codes in Group 731 (5 Codes)

Below are official economic activity codes registered under Group 731 for Commercial Registration (CR) and municipal licensing in Saudi Arabia:

6-Digit SSIC Code	Official Activity Title (EN)	Official Activity Title (AR)	Details
`731011`	Advertising agencies and institutions	مؤسسات ووكالات الدعاية والاعلان	View Activity 731011 →
`731012`	Activities of calligraphers and painters	أنشطة الخطاطين والرسامين	View Activity 731012 →
`731013`	Provision of marketing services on behalf of others	تقديم خدمات تسويقية نيابةً عن الغير	View Activity 731013 →
`731014`	Air ads	الإعلانات الجوية	View Activity 731014 →
`731030`	creating and placing of billboards	تركيب وتجميع لوحات النيون	View Activity 731030 →

Commercial Business Types Operating in Group 731

Business Type	Arabic Name	Primary Code	Industry Sector	Guide
Advertising agency	وكالة دعاية وإعلان وتسويق	`731011`	Professional Services	Setup Guide →
Marketing agency	وكالة تسويق رقمي وإعلامي	`731013`	Professional Services	Setup Guide →
Marketing consultant	تقديم خدمات تسويقية نيابةً عن الغير	`731013`	Professional Services	Setup Guide →

Regulatory & Business Setup Use Cases in Saudi Arabia

Ministry of Commerce (MC): Required on your Saudi Commercial Registration (CR) to legally define the company’s business activities.
Ministry of Investment (MISA): Determines eligibility for 100% foreign-owned investment licenses and capital requirements. See our MISA Licensing Guide.
ZATCA Taxation & Zakat: Activity categorization for Corporate Income Tax (20%), Zakat (2.5%), and 15% VAT filing rules. See our ZATCA Tax Guide.
MHRSD / Qiwa (Nitaqat Quotas): Determines the required percentage of Saudi national employees. Check our Nitaqat Saudization Guide.
Balady Municipal Licensing: Establishes commercial shop, office, and warehouse zoning compliance.

Compliance & Regulatory Risk Assessment

Assessment Factor	Verification Status	Regulatory Source / Evidence
Official GASTAT Registry	✅ Verified	Confirmed in official GASTAT SSIC January 2025 / 2026 release
ISIC Rev. 4 International Crosswalk	✅ Aligned	Standardized UN International Industrial Classification mapping
Commercial Registration (CR) Active	✅ Eligible	Available for immediate filing on Ministry of Commerce portal
MISA Foreign Investment Path	✅ Permitted	100% foreign equity eligible under MISA investment criteria
5-Tier Structural Hierarchy	✅ Complete	Full parent-child relationship verified from Section to Activity
Overall Regulatory Readiness Score	🟢 10 / 10	Low Compliance Risk / Ready for Commercial Setup

Frequently Asked Questions (FAQ)

1. What does Saudi SSIC code 731 cover?

SSIC 731 covers Advertising (الإعلان) under Saudi Arabia’s official industrial classification system.

2. Which authority regulates activities under SSIC 731?

Activities under this code fall under the supervision of the Ministry of Commerce and respective sectoral regulators.

3. Can international investors establish a business with code 731?

Yes. In most sectors, the Ministry of Investment (MISA) permits 100% foreign equity ownership. Refer to our MISA Guide for full requirements.

4. How does SSIC 731 affect my company’s Nitaqat rating?

MHRSD calculates your Saudization tier based on your primary SSIC activity registered on your Commercial Registration.

Official Source Attribution & Disclaimer

Primary Data Source: General Authority for Statistics (GASTAT) — National Classification for Economic Activities.

Commercial Portal: Ministry of Commerce (MC)

This page is an independent reference resource. Cross-verify critical licensing details on official government portals before filing commercial applications.